In my own words.

My experience runs across the full arc, from early-stage companies with no market narrative and limited proof, through to enterprise programmes where the challenge becomes alignment and consistency at scale.

What's stayed consistent is the shape of the problem. Technical capability that can't explain itself commercially. Buying cycles long enough to test whether a narrative holds under pressure. I tend to be most useful when there's a real commercial question underneath the marketing one.

I've built brands from nothing, rebuilt category narratives as markets shifted, and developed GTM systems designed to replace scatter-gun outbound with intent signals, clearer positioning and content that compounds over time.