The Positioning Stress Test
A prompt that tells you whether your narrative holds, before a buyer decides it doesn't.
Most positioning sounds right to the people who wrote it.
That's the problem. The people who wrote it already know what the company does, why it matters, and who it's for. They've filled in every gap with context that doesn't exist on the page.
The buyer hasn't. The buyer arrives cold, reads for thirty seconds, and either gets it or moves on. And increasingly, before the buyer even arrives, an AI has already formed a view of what your company does, synthesised from everything publicly available, and summarised it for them.
The question isn't whether your positioning makes sense to you. It's whether it holds up to someone who has no reason to be generous with it.
The question isn't whether your positioning makes sense to you. It's whether it holds up to someone who has no reason to be generous with it.
This prompt finds out.
The Prompt
Open Claude, ChatGPT or Perplexity. Paste the following exactly, replacing the bracketed sections with your own content:
You are a senior enterprise buyer evaluating vendors in [your category]. I'm going to give you the homepage copy of a company I'm considering.
After reading it, tell me:
- In one sentence: what does this company do?
- Who is this specifically for?
- What commercial problem does it solve?
- Why would I choose this over an alternative?
- What is unclear, unconvincing or missing?
Be direct. Don't be kind.
[Paste your homepage copy here]
Run it. Read what comes back. Pay particular attention to questions 1 and 5.
What The Output Tells You
If question 1 produces a clear, specific sentence that matches how you'd describe yourself, your narrative is landing.
If it produces something generic, vague or wrong, buyers are making the same inference the AI just made. The gap between how you see your positioning and how it actually reads is your problem.
Question 5 is where the real work is. The objections and gaps an AI surfaces from your homepage copy are the same objections your champion encounters in the room where you're not present. They are not feedback on your writing. They are feedback on your commercial argument.
Why This Works
AI doesn't fill gaps generously. It synthesises what's actually there.
When it can't answer question 4 (why choose this over an alternative), it's because your copy hasn't answered it either. Not because the answer doesn't exist, but because you haven't written it in language that travels.
Run this on your homepage. Then run it on your most important landing page. Then run it on the email your champion sends internally when they're trying to sell the decision in.
Every gap the output surfaces is a narrative failure that exists before the buyer conversation starts.
Every gap the output surfaces is a narrative failure that exists before the buyer conversation starts.