See what your Narrative Signal report reveals
A Narrative Signal report goes beyond whether AI can see your brand. It shows how clearly AI understands your category, how distinctly it positions you against competitors and whether your narrative is strong enough to be remembered and repeated.
Example Narrative Signal Score
Signal is present but not owned
The category is clear and the company stands apart from its competitor, but the narrative is too generic to be remembered and repeated. This is the most common pattern: a strong product with a weak point of view.
Category Clarity
88Competitive Distinctiveness
100Narrative Differentiation
25
This is an illustrative example. The scores and commentary demonstrate the report format and do not relate to a real company.
Your three biggest signal gaps
- 01
Generic category narrative
The category is stated clearly, but the story around it repeats the language most of the market already uses.
Why it matters Buyers and AI systems can place you, but have no reason to remember you as the reference point in the category.
- 02
Weak competitive separation
Comparisons rely on feature parity rather than a different view of the problem.
Why it matters Deals become price and feature negotiations rather than a choice about which approach is right.
- 03
Unowned market position
No single idea is repeated consistently enough across the site to become associated with the company.
Why it matters Nothing compounds, so every campaign starts from zero rather than reinforcing an established position.
What to change
- 01
State one point of view about the market on the homepage, above any product language.
- 02
Replace generic automation and efficiency claims with the specific outcome only you argue for.
- 03
Rewrite the competitor comparison around the difference in approach, not the feature grid.
- 04
Repeat the same framing across the homepage, category page and about page so it becomes ownable.
- 05
Publish one evidence-backed page that makes the argument in full, so it can be cited by AI systems.
Being understood isn't the same as being chosen.
AI may understand exactly what your company does and still see little reason to distinguish you from everyone else. Narrative Signal shows you where that happens.
Run your Category Ownership Test
Start free. Unlock the full diagnosis for £2.99 if you want to know what is driving your score.
Take the Free TestWhat each dimension measures
- Category Clarity88/100
- Whether your category is stated plainly enough for buyers, and AI systems, to place you without guessing. At 88 the category reads clearly and consistently, so nothing is being lost to ambiguity.
- Competitive Distinctiveness100/100
- How your language separates from a named competitor when the two are compared side by side. At 100 the positioning is not borrowed, so the risk is being distinct without being memorable.
- Narrative Differentiation25/100
- Whether you hold a point of view worth repeating, or repeat the generic language of your market. At 25 this is the gap pulling the overall signal down.
Your score tells you whether a signal exists. The report tells you why.
The free Category Ownership Test returns a score and a one line read on whether your category signal holds. The paid report goes further, with deeper analysis of category clarity, competitive positioning and narrative differentiation, and the specific gaps influencing the overall signal.
Visibility is downstream of position, so the report is built to show you which part of the position is failing before you spend anything on being more visible.
- Your overall Narrative Signal score and category ownership read
- Scores and commentary across all three diagnostic dimensions
- The specific signal gaps influencing the overall score
- A shareable report link you can send to your team
Report options
- 02£2.99
Diagnose
Why do we have a narrative signal problem?
- 03£9.99
Analyse
How does AI understand and position us within our category and market?
Reports are unlocked from your own result. Run the free Category Ownership Test first, then choose the level you need.
Free test or paid report?
- What does the free Category Ownership Test give me?
- A score and a short read on whether your category signal holds. It tells you if AI can place you in your category, but not why it might place you weakly.
- What does a paid Narrative Signal report add?
- Deeper analysis across category clarity, competitive distinctiveness and narrative differentiation, plus the specific gaps pulling your overall signal down. You also get a shareable report link and a downloadable PDF.
- Do I need to take the free test first?
- Yes. Paid reports are unlocked from your own result, so the diagnosis is specific to your brand rather than a generic example.
- Which report tier should I choose?
- Choose Diagnose to understand why your signal is weak. Choose Analyse for a full category and competitive read, including how AI positions you against named competitors.
Free vs paid at a glance
| Feature | Free test | Diagnose · £2.99 | Analyse · £9.99 |
|---|---|---|---|
| Overall signal score | Yes | Yes | Yes |
| Category clarity score | No | Yes | Yes |
| Competitive distinctiveness | No | Summary | Full read |
| Narrative differentiation gaps | No | Yes | Yes |
| Shareable report link + PDF | No | Yes | Yes |
| Competitor positioning read | No | No | Yes |
Ready for your full Narrative Signal report?
Take the free Category Ownership Test first, then unlock the paid tier that matches what you need.
Already bought Diagnose? Upgrade to Analyse later for £7.00.